Review of and active participation in some of the most relevant topics for research being developed under the ESADE Chair of Design Management.

Paper on a relevant topic consistent with own area of research.
 

During the course, students will analyse the current research projects being conducted under the ESADE Chair of Design Management.

Design considered as synonymous between planning and creativity and innovation has a determinant role in the marketing activities of companies, in particular on the brand building and competitiveness of the firm. Product design, communications design and space design have to be managed in order to achieve the efficiency and effectiveness that competition demands.

The Chair has as its main objective to develop advanced research on the relationship between design management, marketing management and business management.

Some of this research started this year and is now in progress. PhD students will review the present status of the research and participate actively in the process of criticism and improvement.

In addition, students are required to produce a research paper connecting their own area of research with some of the topics developed by the Chair.

These are the projects currently developed by the Chair and some of the future areas of research:

Project 1: Profit Impact of Design Management Strategies

Project 2: Desig for all as a competitive marketing strategy

Project 3: Branding and Design Management. The Impact of Design Management over Brand Equity

Project 4: A Study of the Corporate Culture and the Design Management Orientation of the Firms

Project 5: Design Management and Business Ethics

Project 6: Design thinking and business aplications

Project 7: Managing design services firms and creativity industries
 

Every day of the course will be devoted to one topic that will be presented by the director or some of the researchers involved on the ESADE Chair of Design Management. Before each presentation the PhD students will receive a list of articles and papers to prepare and will participate during the presentation. In addition, they will have to find some new papers or new angles to add to the present projects.

In parallel,the PhD students will develop a paper related with their own research or interest.
 

Class participation and quality of new inputs delivered.
Final paper.
 

Monday 14/06/10
From 09:00 h. to 12:00 h.
Tuesday 15/06/10
From 09:00 h. to 12:00 h.
Wednesday 16/06/10
From 09:00 h. to 12:00 h.
Thursday 17/06/10
From 09:00 h. to 12:00 h.
Monday 21/06/10
From 09:00 h. to 13:00 h.
Tuesday 22/06/10
From 09:00 h. to 13:00 h.
Wednesday 23/06/10
From 09:00 h. to 13:00 h.